Analysis of the first week of the campaign shows that not all publicity is good publicity.
Virgin Trains has announced that it will no longer stock the Daily Mail newspaper on its trains after feedback from staff and customers.
The casting announcement of the next Doctor Who is always a highly anticipated event, but when the BBC named Jodie Whittaker as the thirteenth Time Lord, it sent social media into a frenzy.
The Daily Mail has been widely criticised for its attempts to dehumanise the victims of the Finsbury terror attack, by trying to imply the worshippers at the mosque were terrorist-sympathisers.
A group of activists have taken advantage of a special offer in the Daily Mail for a discounted ferry trip to Calais, to bring the migrant refugees there supplies and blankets.