Sky has announced that the Sky Store available on the Sky HD set-top box will now offer a ‘Buy and Keep‘ movie service.

Sky has long offered the ability to rent films through its Sky Store, but now movie fans will be able to choose to keep the movies for watching later. If a subscriber chooses to purchase a movie to ‘buy and keep’ a movie then the film will be downloaded to their Sky HD box, with redownloads available for free in the future, and Sky will also send them a physical DVD in the post.

Nicola Bamford, Director of Sky Store said:

“We know millions of people love to buy films and now it becomes even easier to do it straight from your sofa with Sky Store. The ability to now own a copy of your favourite film using ‘Buy and Keep’ is the perfect solution for any film fans wanting the immediacy of enjoying the latest movies on your main TV, with the added benefit of receiving the original DVD in the post.”

The company also plans to expand the Buy and Keep service, so that subscribers will be able to access their purchased movies from their tablets and smartphones, although they have not yet announced a timeframe for this service.

New releases will be priced at £13.99, with older content available for £7.99

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