Personalisation and relevance have always been important to making people take notice of advertising, but artists Erik Johansson has taken those ideas one step further by “live Photoshopping” people into billboard advertisements on a bus stop in Finland.
As part of a campaign called “Street Retouch” with Adobe as part of Photoshop Live, Johansson took covert photographs of people waiting for buses to arrive, quickly removing the background and transforming them into other situations such as superheroes or figures on top of wedding cakes, with all his action being shown live on the billboard on the bus stop itself.
