JPMorgan may have helped Twitter float on the NYSE last week, but the firm was forced to call of its Q&A with vice chairman James Lee after receiving a stream of negative jokes and messages from the Twitterati.
— J.P. Morgan (@jpmorgan) November 13, 2013
The JPMorgan marketing team though that getting questions form the public with the hashtag #AskJPM would allow the company to respond directly to queries about its business, but Twitter users had other ideas and decided it was a good time to highlight some of worst moments in the company’s history and their allegedly questionable business practices.
Some of the comments were whimsical and light-hearted pokes at the financial behemoth, whilst many others were more pointed:
#askjpm do you feel bad about systematically undermining democracy? Do you know what fiduciary duty is?
— LisaMuggeridge (@LisaMuggeridge) November 14, 2013
How much blood do your executives consume on a monthly basis? #AskJPM
— phreak-ops (@freakcorps) November 14, 2013
Does the sleaze wash off with a regular shower, or do you have to use something special like babies tears? #AskJPM
— ed sanders (@e_d_sanders) November 14, 2013
What will next Thursday's LIBOR rate be? #AskJPM
— RORER 714 (@RORER_714) November 13, 2013
Do you have an org chart that's perfectly analogous to the criminal underworld – capo, made man – or do you just wing it? #AskJPM
— David Dayen (@ddayen) November 13, 2013
Does it feel better paying the biggest bank fines in history so far, or did the satisfaction of the crimes outweigh the fines? #AskJPM
— Schoun (@schoun) November 13, 2013
What's your favorite type of whale? #AskJPM
— Matt O'Brien (@ObsoleteDogma) November 13, 2013
Why aren't you in jail for sending a literal ton of gold bullion to Iran in violation of sanctions? #AskJPM
— emptywheel (@emptywheel) November 13, 2013
And then once JPMorgan pulled the public Q&A idea, they were met with more ridicule:
Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.
— J.P. Morgan (@jpmorgan) November 14, 2013
#AskJPM why did u think this would be a good idea
— alex pareene (@pareene) November 13, 2013
Whenever I feel like a failure about an idea I came up with, I'll remember the #askjpm hashtag and feel better about myself.
— Jherane (@Jherane_) November 14, 2013
Every morsel of anger resulting from the global financial crisis, and banks, was literally all just tweeted to #AskJPM
— Shaunzinho (@ShaunAlexC) November 14, 2013