A Chinese car manufacturer has ruffled some feathers by unveiling a new 4X4 car that bears a striking resemblance to the Range Rover Evoque.

Chinese car-maker LandWind launched its £14,000 X7 at the Guangzhou motor show last week, much to the annoyance of Jaguar Land Rover, which noticed the car’s similarity to its own popular £40,000 Range Rover Evoque and were launching a locally-made version of their vehicle in a nearby hall at the show.

The X7’s body shape, lights, and radiator grill are all direct copies of the Evoque, and Jaguar Land Rover has responded by threatening legal action against the Chinese firm for breaching international regulations on the protection of intellectual property (IP).

However, the Coventry-based car manufacturer may find it difficult to force LandWind to stop producing the X7 because of China’s relaxed attitude to IP protections, which has allowed Chinese technology firms to produce cheap knock-offs of high priced items likes iPhones and iPads for years.

Share.

Location

1 Comment