Wembley Arena, the location of major music and sporting events located next to Wembley Stadium, is to be renamed this summer.
Operator AEG Worldwide has signed a ten year naming rights agreement with energy company SSE to rename the stadium SSE Arena from 1 June.
As part of the deal, SSE will also invest in refurbishing the venue and improving facilities.
Discussing the agreement, Tom Miserendino, CEO, AEG Europe said:
“Wembley is one of the world’s most iconic venues, steeped in history with some of the greatest artists having performed under its roof. Over the last few years however, the venue landscape in the UK and Europe has changed with many more venues for artists and acts to choose from. This naming-rights partnership with SSE enables us to undertake the refurbishments to restore this renowned arena. SSE’s investment in Wembley will further strengthen its offer as a world class entertainment venue and will continue to highly entertain audiences for many more years in the future.”