British Formula One driver Lewis Hamilton has been named as the world’s most marketable athlete by SportsPro magazine, beating the likes of Usain Bolt, Christiano Ronaldo, and Virat Kohli to the top spot.

Hamilton, 29, is currently Britain’s richest sportsman and leads the Formula One World Championship going into this weekend’s Monaco Grand Prix. He replaces Brazilian football star Neymar at the top of the list, which is compiled by SportsPro Magazine in association with EuroSport.

The sportsmen and women are not measured on how they are currently marketed, but their potential for the next three years, taking into account age, charisma, home market, willingness to be marketed, and crossover appeal.

Most marketable athletes 2014

  1. Lewis Hamilton (Formula One/UK)
  2. Virat Kohli (Cricket/India)
  3. Robert Griffin III (American Football/United States)
  4. Christiano Ronaldo (Football/Portugal)
  5. Grigor Dimitrov (Tennis/Bulgaria)
  6. Usain Bolt (Athletics/Jamaica)
  7. Neymar (Football/Brazil)
  8. Missy Franklin (Swimming/US)
  9. Blake Griffin (Basketball/US)
  10. Sloane Stephens (Tennis/US)

The list of the top 50 most marketable athletes can be found at SportsPro Magazine


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