Some will point to Apple’s lost talisman as the reason for the company’s current woes. They needn’t bother.
Apple and Samsung have looked like enemies since the advent of the smartphone, but the success of the two companies’ prospects are intertwined and their headline-grabbing competition could be better described as collaboration.
After the release of two new iPhone lines in September, Apple’s smartphones are on course to be the world’s most popular devices for another year, with the iPhone 7 leading the pack in terms of sales.
A number of users of Apple iPhones and iPads in Australia have reported having their gadgets “hijacked” with a message demanding money to allow their owners access to their devices.
