There is no doubt that we have entered the era of big data. Some reckon that, currently, every two days, we create as much information as was created from the dawn of civilisation to 2003. Every two days! And it’s growing at 40% per year. We can’t miss out on that kind of growth opportunity. And this is an opportunity. In terms of economic value alone, this is a market worth tens if not hundreds of billions of euros per year.