Jonathan Vaughters’s New York Times op-ed, “How to Get Doping Out of Sport,” in which the former Tour de France rider confesses to doping during his professional cycling career is an exceptional piece as an argument for why the war on doping is worth fighting, but as a confession, Vaughters’s essay is a self-serving pile of PR—a textbook example of how public figures use the media to cultivate their images and influence the stories that get told.