Chart-topping rap group the Wu-Tang Clan are to sell only one copy of their upcoming 31-track double album, with the hope that the exclusivity would make people consider the music like fine art.
Music is treated as increasingly disposable with illegal downloads and free streaming services like Spotify, and by selling just one copy of Once Upon A Time In Shaolin, the band are making a point that music can too be exclusive art, and it can justify a price tag in the millions of dollars.
Not only are the group limiting the production to a single copy, but they plan to tour the physical album around museums, galleries, and music festivals, limiting the number of people that will be able to hear it.
Describing the plan, RZA told Forbes:
“We’re about to put out a piece of art like nobody else has done in the history of [modern]music. We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.”
The album was produced by Tarik ‘Cilvaringz’ Azzougarh, and is currently scereted away in a hand-carved nickel-silver box in a Moroccan vault.
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WU TANG CLAN AINT NUTHIN TA FUCK WIT