The television advert for Scotland’s favourite soft drink Irn Bru with a mother in a push-up bra caused 176 people to complain to the Advertising Standard Agency (ASA).
Most of the complaints made out that the advert was sexist and demeaning to women, but the ASA found that whilst it was “distasteful” it was unlikely “to cause serious or widespread offence” clearing the advert to continue airing on television.
This is the second time in only a few months that AG Barr, the producer of Irn Bru, has faced criticism for its controversial advertising campaigns with an advert in April facing complaints that it was anti-English