A still from the Guinness advert entitled Clock
Guinness have long been a company to watch with their grand cinematic adverts and their most recent entry, Clock, is no different. Taking their previous tagline “good things come to those who wait” a little further, the ad again plays with our notions of the linear progression of time and how sometimes it drags, sometimes we would like to rewind, and sometimes there are moments we wished would last forever.
