The US Federal government has admitted that the labels for powdered alcohol Palcohol were approved by mistake.
News that powdered alcohol was coming to the US made headlines, along with their early marketing copy about snorting the powder to get drunk, but it appears that US consumers will need to wait a little longer for their Palcohol hit.
The Alcohol and Tobacco Tax and Trade Bureau originally approved Palcohol, only to withdraw that approval 13 days later, with what Palcohol-maker Lipsmark was “a discrepancy on our fill level, how much powder is in the bag”.
Palcohol will now have to resubmit their labels for approval.
